Does Your Ambassador Marketing Have These Problems?
Brand ambassadors, especially when they are current customers, need to be carefully managed. You might face these problems.
You can’t track ambassador marketing activity separately from affiliates.
Some companies fail to distinguish between ambassadors, social media influencers, and affiliates. That’s a mistake because ambassadors have a different relationship with the company. An ambassador who has been a loyal customer for a year is different from an affiliate who has never used your product. Your marketing reports should track and report these separately.
You don’t provide payments to ambassadors on time.
You expect to be paid on time for your work. Your ambassadors expect the same treatment. If you rely on manual processes like tracking ambassadors in a spreadsheet, you might not make timely payments. Paying late or incorrect commissions to ambassadors is guaranteed to cause complaints and make it harder to grow.